I am terrible at self-marketing. This is unfortunate since I dream of helping through writing, coaching and consulting others who lead churches and children’s ministries. I want to help folks who, like me, struggle through the daily responsibilities of leadership decisions, pastoral joys and heartaches, and missional living.
But, I am too self-deprecating (see? there I go again!) and loathe to toot my own horn (is self-marketing tooting my own horn, or is it simply making others aware of my readiness and capacity to encourage them?). I understand the value of branding although I am clueless in technical terms of how to do it. And I intuitively practice exponential networking, plus navigating multiple cultural grids to connect with people. Yet my reticence to do what is necessary to build a platform ensures continued anonymity.
Maybe it is easier to remain fairly anonymous. But it does not help those I desire to encourage.
What are your thoughts? How do you reconcile the necessities of marketing and the need to remain humble before God? Are they mutually exclusive or can branding be accomplished in a way that honors Christ and encourages the target audience?